INFORMATION SUPPORT OF THE ACTIVITIES OF CULTURAL INSTITUTIONS ON YOUTH LEISURE ORGANIZATION
UDC index:
УДК 379.81
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Information about authors: Yudina Anna Ivanovna, Dr of Pedagogical Sciences, Professor, Dean of the Faculty of Sociocultural Technologies, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: yudinaannaivanovna@mail.ru Konstantinova Anna Yuryevna, Graduate Student, Department of Management and Economics of Sociocultural Sphere, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: anyuta. constantinova2011@yandex.ru
Annotation: The scientific article deals with the actual problem of information support for the activities of cultural institutions for organizing the leisure activities for young people. Young people are a special social and demographic group, more prone to the influence of modern cultural trends. The task of the state at the present stage of the development of society is to create conditions for the formation of a harmoniously developed personality. In this regard, the activities of cultural institutions in this area becomes particularly relevant. Culture marketing should also take into account the difference in needs among different social groups. In particular, the higher the educational level of a person, the more he is interested in such types of art as literature, theater, painting, opera, and also manifests an increased desire to master cultural values in general and increase personal cultural level. In the article, the authors emphasize that leisure preferences of students have their differences from other age and social groups. The student youth spends most of their leisure time on the social networks of the Internet, which is an opportunity for them to have fun, chat with like-minded people, and also a way to find information of interest to them. The last statement allows us to conclude that it is necessary to introduce advertising of cultural events in social networks, placing banners and posters on the advertisement platforms, instead of focusing on television and radio. The scientific article presents the results of a sociological survey, which was conducted among students in order to identify how quality advertising affects the perception of young people.
Keywords: information support, student youth leisure, cultural marketing technologies.
DOI:
Article ID in the RSCI:
Article file: Download
Information about authors: Yudina Anna Ivanovna, Dr of Pedagogical Sciences, Professor, Dean of the Faculty of Sociocultural Technologies, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: yudinaannaivanovna@mail.ru Konstantinova Anna Yuryevna, Graduate Student, Department of Management and Economics of Sociocultural Sphere, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: anyuta. constantinova2011@yandex.ru
Annotation: The scientific article deals with the actual problem of information support for the activities of cultural institutions for organizing the leisure activities for young people. Young people are a special social and demographic group, more prone to the influence of modern cultural trends. The task of the state at the present stage of the development of society is to create conditions for the formation of a harmoniously developed personality. In this regard, the activities of cultural institutions in this area becomes particularly relevant. Culture marketing should also take into account the difference in needs among different social groups. In particular, the higher the educational level of a person, the more he is interested in such types of art as literature, theater, painting, opera, and also manifests an increased desire to master cultural values in general and increase personal cultural level. In the article, the authors emphasize that leisure preferences of students have their differences from other age and social groups. The student youth spends most of their leisure time on the social networks of the Internet, which is an opportunity for them to have fun, chat with like-minded people, and also a way to find information of interest to them. The last statement allows us to conclude that it is necessary to introduce advertising of cultural events in social networks, placing banners and posters on the advertisement platforms, instead of focusing on television and radio. The scientific article presents the results of a sociological survey, which was conducted among students in order to identify how quality advertising affects the perception of young people.
Keywords: information support, student youth leisure, cultural marketing technologies.
