THE TOPICAL ISSUES OF CORPORATE CULTURE OF MODERN RUSSIAN HIGHER EDUCATIONAL INSTITUTION
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008
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Information about authors: Maryina Marina Gumerovna, PhD in Culturology, Associate Professor of Department of Philosophy and Culturology, Kemerovo State Medical University (Kemerovo, Russian Federation). E-mail: mariyra1@ rambler.ru Zhukova Olga Ivanovna, Dr of Philosophical Sciences, Professor of Department of Philosophy, Kemerovo State University (Kemerovo, Russian Federation). E-mail: oizh@list.ru
Annotation: The article concerns the content of the concept “corporate culture of modern Russian higher educational institution.” The article also proves the importance of studying this issue. The author tells us about the corporate culture of students and the factors of its formation (values and traditions). Student corporate culture refl ects and portrays general cultural trends hence higher education institution should be the connecting thread between classical culture and modern culture. The authors indicate the need to revise approaches to higher education, outline new ways of students’ existence in the transformed social and cultural space of higher educational institutions. A special role in the formation of corporate culture is given to traditions, through which it is possible to transfer the accumulated experience, create special forms of behavior and relationships. Through corporate traditions, it is possible to transfer corporate culture as values, norms and beliefs from one generation of students to another. The authors offer the following values for design of corporate traditions of students: the respect for the chosen profession; the development and professional improvement; the self-realization; the high degree of responsibility; the assistance; the aspiration to become successful; the patriotism. The traditions strengthen the corporate spirit, forming the image of higher educational institution; increase its competitiveness in education market. The study of issues of corporate culture in modern Russian higher educational institution allowed looking at this issue at a new perspective. In this context corporate culture can be seen as a modeled phenomenon established through forming cultural set of values. This will result in the increase of the higher educational institution reputation.
Keywords: corporate culture, higher education institution, student, cultural environment, formation, corporate identity, cohesion, tradition, values.
DOI:
Article ID in the RSCI:
Article file: Download
Information about authors: Maryina Marina Gumerovna, PhD in Culturology, Associate Professor of Department of Philosophy and Culturology, Kemerovo State Medical University (Kemerovo, Russian Federation). E-mail: mariyra1@ rambler.ru Zhukova Olga Ivanovna, Dr of Philosophical Sciences, Professor of Department of Philosophy, Kemerovo State University (Kemerovo, Russian Federation). E-mail: oizh@list.ru
Annotation: The article concerns the content of the concept “corporate culture of modern Russian higher educational institution.” The article also proves the importance of studying this issue. The author tells us about the corporate culture of students and the factors of its formation (values and traditions). Student corporate culture refl ects and portrays general cultural trends hence higher education institution should be the connecting thread between classical culture and modern culture. The authors indicate the need to revise approaches to higher education, outline new ways of students’ existence in the transformed social and cultural space of higher educational institutions. A special role in the formation of corporate culture is given to traditions, through which it is possible to transfer the accumulated experience, create special forms of behavior and relationships. Through corporate traditions, it is possible to transfer corporate culture as values, norms and beliefs from one generation of students to another. The authors offer the following values for design of corporate traditions of students: the respect for the chosen profession; the development and professional improvement; the self-realization; the high degree of responsibility; the assistance; the aspiration to become successful; the patriotism. The traditions strengthen the corporate spirit, forming the image of higher educational institution; increase its competitiveness in education market. The study of issues of corporate culture in modern Russian higher educational institution allowed looking at this issue at a new perspective. In this context corporate culture can be seen as a modeled phenomenon established through forming cultural set of values. This will result in the increase of the higher educational institution reputation.
Keywords: corporate culture, higher education institution, student, cultural environment, formation, corporate identity, cohesion, tradition, values.
