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LIBRARY AS A CENTER OF SOCIO-CULTURAL ANIMATION AND SOCIAL SELF-ORGANIZATION
UDC index: УДК 37
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Information about authors: Yaroshenko Nikolay Nikolaevich, Dr of Pedagogical Sciences, Professor, Department Chair of Sociocultural Activity, Moscow State University of Culture (Moscow, Russian Federation). E-mail: yaroch1@ yandex.ru

Annotation: From the perspective of the modern theory of socio-cultural activity, the modern public library is considered as a center of socio-cultural animation and social self-organization. The technology of socio-cultural animation contributes to the support and reading development, as well as social integration of population in a region. Differences in the interpretation of the concept of “socio-cultural animation” are shown: Russian researchers limit socio-cultural animation to a set of organized cultural practices, in the center of which the organization of leisure activities and recreation; the foreign literature gives a broad interpretation of animation as a way of implementation of initiative social action, civil activity of groups and individuals, including the processes of creation, preservation and development of civil society institutions. The current content of socio-cultural animation in the context of the concept “Civilization of leisure” is analyzed by J.R. Dumazedier. A significant factor in the profound changes in the way of life of all socio-demographic groups has become such trends as the autonomation of leisure and increasing its importance in the value systems of the population, especially young people. It is concluded that the modern cultural practices of libraries, as well as other cultural institutions, are due, on the one hand, to changes in the nature and content of leisure activities of modern man, and on the other, to its formation as a subject of social self-organization, ensuring the formation of libraries as centers of culture and leisure. Implementation of various forms of socio-cultural animation in the library (theatrical animation, game animation, communicative animation, etc.) contributes to the real improvement of the social status of reading, promotion of reading among different social groups of society, primarily in the youth environment.

Keywords: leisure, sociology of leisure, leisure activities, socio-cultural activities, library, work with readers, social self-organization, socio-cultural animation, J.R. Dumazedier, “civilization of leisure”.

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