CITY CULTURE IN THE CONTEXT OF MASS CULTURE TRENDS
UDC index:
УДК 74.01/.09
DOI:
Article ID in the RSCI:
Article file: Download
Information about authors: Shugurov Pavel Evgenyevich, Postgraduate, Far Eastern Federal University (Vladivostok, Russian Federation). E-mail: p-shugurov@yandex.ru
Annotation: In this article, the author analyzes the differences between public art and other forms of plastic arts, concluding that it is a part of the mass culture, and needs different evaluation criteria. The author highlights the following distinctive features. The reproducibility is the need to increase the number of copies in case of success of work and ability to easily export it to other audiences. The author points to the typical forms of works suitable for reproducibility. The next trait of masscult art is the “blind” copy. Making the copies perverted or lost the original meaning. Such manipulations are possible, because authorship in the works of public art is secondary as other phenomena of mass culture too. These works are created by collective labor or dissolving the original author’s idea by distortion of his original or “usurpation” of his name. Developing the idea of the secondary position of the author, it is proposed to consider that the audience reaction (social reflection) becomes part of the artistic idea of public art. Here the author compares public art and art in galleries and museums. Works of public art “include” in their idea all the actions that took place with them, occur and will occur until the complete distortion of their original ideas (ideology and image), until destruction. And after the destruction, while the memory of the work is alive, while the visual image of a non-existent object is associated with its location or with the effect it produced in the context of urban history (mythology). The main features of mass culture are illustrated by the facts of history of the first official monument of the city of Vladivostok, G. I. Nevelskoy Monument.
Keywords: public art, monumental art, obelisk, kitsch, Nevelskoy monument, Vladivostok, graffiti, street art, public art, urban environment.
DOI:
Article ID in the RSCI:
Article file: Download
Information about authors: Shugurov Pavel Evgenyevich, Postgraduate, Far Eastern Federal University (Vladivostok, Russian Federation). E-mail: p-shugurov@yandex.ru
Annotation: In this article, the author analyzes the differences between public art and other forms of plastic arts, concluding that it is a part of the mass culture, and needs different evaluation criteria. The author highlights the following distinctive features. The reproducibility is the need to increase the number of copies in case of success of work and ability to easily export it to other audiences. The author points to the typical forms of works suitable for reproducibility. The next trait of masscult art is the “blind” copy. Making the copies perverted or lost the original meaning. Such manipulations are possible, because authorship in the works of public art is secondary as other phenomena of mass culture too. These works are created by collective labor or dissolving the original author’s idea by distortion of his original or “usurpation” of his name. Developing the idea of the secondary position of the author, it is proposed to consider that the audience reaction (social reflection) becomes part of the artistic idea of public art. Here the author compares public art and art in galleries and museums. Works of public art “include” in their idea all the actions that took place with them, occur and will occur until the complete distortion of their original ideas (ideology and image), until destruction. And after the destruction, while the memory of the work is alive, while the visual image of a non-existent object is associated with its location or with the effect it produced in the context of urban history (mythology). The main features of mass culture are illustrated by the facts of history of the first official monument of the city of Vladivostok, G. I. Nevelskoy Monument.
Keywords: public art, monumental art, obelisk, kitsch, Nevelskoy monument, Vladivostok, graffiti, street art, public art, urban environment.
