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POLITICAL RESONANCES IN THE SYSTEM OF COMMUNICATION: THE PREHISTORY OF A CONCEPT AND ESTABLISHMENT OF RESEARCH METHODOLOGY
UDC index: УДК 32.019.5
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Information about authors: Andreev Andrey Vladimirovich, PhD in Politics, Director of GTRK “Kuzbass” (Kemerovo, Russian Federation). E-mail: andreev@gtrk.kuzbass.net

Annotation: Сurrent dynamics of development of media system and public sphere revives interest in feedback mechanisms that provide a link between the government, media and society, acting as an expression of political value, interests and demands of the society, forming its political and cultural identity, ensuring its consolidated position on significant political events and promoting its adequate and timely political orientation. The multiplicity of the concept of media and diversity of its specific forms, complex and not always unambiguous nature of interaction between society, its culture and field of media, as well as relatively insufficient conceptualization of the concept of “political resonance” require further research on the above issues. The concept of “political resonance” is one of those around which there are fairly stable, but not always having the necessary methodological reinforcement of the representation. They are built on certain value-based approaches. For researchers, the connection of political resonances with the functional media is obvious, but the resonant potential of mass-media is not fully researched, and the formation and transformation of political resonances are not always considered as the key and fundamental media functions. The very idea of the resonant nature of public politics acquires different interpretations from researchers. There is an active use of terms such as “reflexive politics,” “resonant approach,” “reflection on political decisions” but a holistic view of the subject under study is absent. There is an impression that their concept and the concept of political resonances are not properly rooted in media philosophy and media theory, which, in the author’s opinion, does not correspond to reality. Defining the political resonance as a complex systemic effect, the author seeks to examine media sociology and media philosophy of the 20th century as the anticipation and preview of the modern concept of political resonances.

Keywords: media, culture, political resonances, public space.

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