PROFESSIONALLY ORIENTED TRAINING THE FUTURE SPECIALISTS IN PUBLIC RELATIONS TO A FOREIGN LANGUAGE
UDC index:
378
DOI: 10.31773/2078-1768-2019-47-207-214.
Article ID in the RSCI:
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Information about authors: Lyakhova Elena Georgievna, PhD in Pedagogy, Associate Professor of Department of Linguistics and Professional Communication in the Sphere of Media Technologies, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: liakhoval@mail.ru Moroz Natalya Yuryevna, PhD in Philology, Assistant Professor, Department Chair of Linguistics and Professional Communication in the Sphere of Media Technologies, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: nataschamoroz@yandex.ru Tsatskina Elena Petrovna, PhD in Pedagogy, Assistant Professor of Department of International Information Security, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: elenatsatskina@ yandex.ru
Annotation: The article is devoted to the problem of formation of communicative professional competences in order to improve the foreign languages learning/teaching outcome of students of non-linguistic specialties. An interdisciplinary approach to formation of communicative skills of graduates of higher educational institutions allows providing the professional orientation in training the future specialists to a foreign language. In order to implement the integration of a foreign language into professional materials, it is suggested to use methods for measuring the effectiveness of PR activities. The article emphasizes that the demand for such methods among the professional public relations community is high, and the ability to use such methods is an obligatory requirement for a young professional, while constituting the convenient tool for developing the speaking and writing skills of students in the process of such educational activities that partially imitate their future professional occupation. From all the variety of PR analysis techniques, the authors of the article have chosen business case methods, definition of readability index and media analysis as tools that primarily contribute to the task of forming the intercultural professionally oriented communication, namely the formation of linguistic, pragmatic, sociocultural and strategic competencies. These methods also contribute to the formation of research competence among the masters, due to learning variety of PR cases, using the Internet resources and statistical data. In conclusion, the authors claim that using such methods as the business case, measurement of readability index and media analysis in PR professionally oriented foreign language training, it is possible to accomplish the task of developing students’ specific skills including writing the press-releases and using the foreign language in their professional activities.
Keywords: quasi-professional activity, foreign language training, business cases, readability index, media analysis, press-releases.
DOI: 10.31773/2078-1768-2019-47-207-214.
Article ID in the RSCI:
Article file: Download
Information about authors: Lyakhova Elena Georgievna, PhD in Pedagogy, Associate Professor of Department of Linguistics and Professional Communication in the Sphere of Media Technologies, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: liakhoval@mail.ru Moroz Natalya Yuryevna, PhD in Philology, Assistant Professor, Department Chair of Linguistics and Professional Communication in the Sphere of Media Technologies, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: nataschamoroz@yandex.ru Tsatskina Elena Petrovna, PhD in Pedagogy, Assistant Professor of Department of International Information Security, Moscow State Linguistic University (Moscow, Russian Federation). Е-mail: elenatsatskina@ yandex.ru
Annotation: The article is devoted to the problem of formation of communicative professional competences in order to improve the foreign languages learning/teaching outcome of students of non-linguistic specialties. An interdisciplinary approach to formation of communicative skills of graduates of higher educational institutions allows providing the professional orientation in training the future specialists to a foreign language. In order to implement the integration of a foreign language into professional materials, it is suggested to use methods for measuring the effectiveness of PR activities. The article emphasizes that the demand for such methods among the professional public relations community is high, and the ability to use such methods is an obligatory requirement for a young professional, while constituting the convenient tool for developing the speaking and writing skills of students in the process of such educational activities that partially imitate their future professional occupation. From all the variety of PR analysis techniques, the authors of the article have chosen business case methods, definition of readability index and media analysis as tools that primarily contribute to the task of forming the intercultural professionally oriented communication, namely the formation of linguistic, pragmatic, sociocultural and strategic competencies. These methods also contribute to the formation of research competence among the masters, due to learning variety of PR cases, using the Internet resources and statistical data. In conclusion, the authors claim that using such methods as the business case, measurement of readability index and media analysis in PR professionally oriented foreign language training, it is possible to accomplish the task of developing students’ specific skills including writing the press-releases and using the foreign language in their professional activities.
Keywords: quasi-professional activity, foreign language training, business cases, readability index, media analysis, press-releases.
