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THE PRIMARY IMAGES OF CULTURE AND CONTEMPORARY ART
UDC index: 303.446.33:003.628:7:013
DOI: 10.31773/2078-1768-2019-47-31-42.
Article ID in the RSCI: 37531561
Article file: Download

Information about authors: Voronova Irina Vitalyevna, PhD in Сulturology, Associate Professor of Department of Decorative Art, Kemerovo State University of Culture, Member of Union of Artists of Russia (Kemerovo, Russian Federation). E-mail: Irinanika1005@rambler.ru

Annotation: This article is dedicated to the research of archetypes’ display in the modern culture through the prism of the professional visual art. The art that creates some images is a complex phenomenon, which encompasses some inherent components. It is a particular mind-set of a creator and a specific character of a spectator’s perception, which both provide a complicated multilevel communication. The rendering and perception of images is realized on the basis of a creator and a receiver background. The object of an article is to characterize that kind of cooperation and an interrelation of communication participants’ mind-sets in the modern art. The core of the object is connected with pieces of concept art specific structure reviewing, seeing that their figurative forms are of different nature in traditions and values. As far as the image in the visual art has a symbolic meaning, it is described in the article as a cultural pattern. It is usual to differentiate natural and cultural symbols, creator and receiver’s background components in such patterns. In the article, the display of these patterns in a visual art form is associated with the creator’s background transformation into a myth. Firstly, it is animism, which is described in the visual art through as neo-antiquity. Secondly, it is a language, which gives names to different ideas. The article concludes that images’ creating in the concept art is based on archetypes. These images constitute a part of visual art works’ complicated structure. On the one hand, the integration of such images in a creator’s work structure is realized as a background that transforms into a myth through evident features (“imagination-language”). On the other hand, the work structure can be formed as in a pattern “languageimagination”. In this case the main idea of an image and its form is implicit.

Keywords: animism, archetype, expressive means, myth, the primary images of culture, contemporary art, content, structure of work, artistic image.

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