EVOLUTION OF MODERN PHOTO, VIDEO AMATEUR WORK AND DEVELOPMENT OF SOCIAL ACTIVITY OF INFORMATION SOCIETY PEOPLE
UDC index:
304.2; 7.077
DOI: 10.31773/2078-1768-2019-48-97-103.
Article ID in the RSCI: https://elibrary.ru/item.asp?id=39198393
Article file: Download
Information about authors: Guk Aleksey Aleksandrovich, Dr of Philosophical Sciences, Associate Professor, Professor of Department of Photovideoart, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: guk56 mai@mail.ru
Annotation: This study is devoted to the evolution of modern photo and video amateurs in the context of the development of the information society. Photo and video amateurs are considered by the author as a systemic phenomenon, including the subject of creativity, its activity and creative result. The performed analysis showed the total mass of the withdrawing subjects, their gender equality, higher degree of professional culture, emancipation of creative consciousness and intellectualization of their creative activity. The process of creative activity of photo and video amateurs has become less labor intensive and costly, the number of technical risks decreased, the importance of professional specialization and creative cooperation of members of creative teams increased. The conditions of perception and consumption of amateur films and photographs by the audience changed, transformation and emergence of new genre-species formations took place. All this was made possible thanks to the intensive development of digitalization and network technologies. These processes radically changed the “face” of the modern photo and video lovers: its mythical existence in the past acquired a real look, turning into a powerful sociocultural phenomenon. The author concludes that the development of modern information and communication technologies has brought people not only worthy but problems also. Their life is increasingly moving to the virtual space, but thanks to the introduction to the creative activity, these problems can be partly leveled. Todays photo and video amateur has the greatest potential among other types of amateurism in terms of initiation to creativity. It has been suggested that the creative activity of photo and video enthusiasts will grow along with an increase in the material and financial well-being of people, along with the development of their common culture, which ultimately should make their existence more spiritual and rich.
Keywords: photo, video amateurs, evolution, social communication, photo creation, video creation.
DOI: 10.31773/2078-1768-2019-48-97-103.
Article ID in the RSCI: https://elibrary.ru/item.asp?id=39198393
Article file: Download
Information about authors: Guk Aleksey Aleksandrovich, Dr of Philosophical Sciences, Associate Professor, Professor of Department of Photovideoart, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: guk56 mai@mail.ru
Annotation: This study is devoted to the evolution of modern photo and video amateurs in the context of the development of the information society. Photo and video amateurs are considered by the author as a systemic phenomenon, including the subject of creativity, its activity and creative result. The performed analysis showed the total mass of the withdrawing subjects, their gender equality, higher degree of professional culture, emancipation of creative consciousness and intellectualization of their creative activity. The process of creative activity of photo and video amateurs has become less labor intensive and costly, the number of technical risks decreased, the importance of professional specialization and creative cooperation of members of creative teams increased. The conditions of perception and consumption of amateur films and photographs by the audience changed, transformation and emergence of new genre-species formations took place. All this was made possible thanks to the intensive development of digitalization and network technologies. These processes radically changed the “face” of the modern photo and video lovers: its mythical existence in the past acquired a real look, turning into a powerful sociocultural phenomenon. The author concludes that the development of modern information and communication technologies has brought people not only worthy but problems also. Their life is increasingly moving to the virtual space, but thanks to the introduction to the creative activity, these problems can be partly leveled. Todays photo and video amateur has the greatest potential among other types of amateurism in terms of initiation to creativity. It has been suggested that the creative activity of photo and video enthusiasts will grow along with an increase in the material and financial well-being of people, along with the development of their common culture, which ultimately should make their existence more spiritual and rich.
Keywords: photo, video amateurs, evolution, social communication, photo creation, video creation.
