A COMMUNICATION MODEL FOR MEDICAL MUSEUM

Information about authors: Borisova Daria Sergeevna, postgraduate student Department of Museum Sciences and Cultural Heritage, Federal State Budgetary Educational Institution of Higher Education "St. Petersburg State Institute of Culture". (Russia, Saint-Рetersburg)

Annotation: In the last Dictionary of museology” the term “health” is included into the article “Mission statement”. On the one hand it demonstrates the medicine influence on museology, on the other hand, the increasing role of the medical museum. For this reason, the process of communication in the medical museum exhibition need to be investigated. The effective medical museum exhibition can develop an important for modern culture theme “health”. Nowadays medicine is widely existed in the culture. This leads to the formation of the “patient consciousness” and “the remission society”. Every human body is appreciated as a problem that should be improved and sickness and health constantly shade into each other. The process of extension of medicine - medicalization is now ubiquitous. This influence on communication which occurs on medical museum exposition. The visitor turns out in a system of indexes - affects that refer to his body. The vulnerable, fragile human body is invisibly presents in any medical display, causing reactions with negative connotations. The classical model of museum communication means that relevance and meaning in relation to objects will ensue with a congruence of pertinence between communicator team and interpreter. On medical exhibition this model is changed: meanings include the bodily and sensory experience of the participants. At the same time “team of communicators” and visitors exist in the medicalization of the culture.

Keywords: medical museum, exhibition design, museum communication, medicalization, biopolitics.

DOI: 10.31773/2078-1768-2024-69-121-128

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