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THE “MANAGEMENT” CONCEPT: CULTURAL MEANINGS
UDC index: УДК 130.2
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Information about authors: Rodionova Darya Gennadyevna, Acting Department Chair of Management of Musical Art, Faculty of Folklore Art and Production, Russian Gnesins’ Academy of Music (Moscow, Russian Federation). E-mail: ffignes@gmail.com

Annotation: This article discusses some of the methodological foundations of the “management” concept, which constitute its content. The author in this analysis relies on philosophical concepts developed in the works of foreign and Russian philosophers, paying attention to the unity of the rational and emotional, interaction of quality and quantity, and concepts of value and creativity. The synthesis of data that considers the various structural and content components of this concept makes it possible today to look at management as a multifaceted complex phenomenon that operates in the spiritual culture of a particular country as art, reflecting the best achievements in producing the new creations and replications of world masterpieces of the past, as creativity, which allows to find new unique, as a value due to which there is an effective distribution in society of not only the best examples of art but also the active development of spiritual culture in general. In this regard, the author turns to the historical peculiarities of understanding the origins of scientists' ideas about the theory of management, guiding the people, producing the different content of creative activities that brings true value and benefit to others. The author refers to the German classical philosophy and theory of I. Kant, which pays attention to the rational mastering the world, unity of objective and subjective, rational and emotional, their changes in time and space. Considering the ideas of G. Hegel are about the interaction of quality and quantity, their spiritual value and about the concept of measure. At the same time, the author cites the materialistic point of view of Karl Marx, who gave the great importance to the problems of labor activity, division of labor and competence, clear leadership, as well as the concept of F. Engels, connecting the management problems with public relations, professionalism of managers, and their practical experience.

Keywords: methodological foundations, management, value, creativity, excellence

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