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FOREIGN AND DOMESTIC THEORIES OF MASS CULTURE IN THE CONTEXT OF DETERMINING THE SCIENTIFIC PERSPECTIVES OF CULTUROLOGY
UDC index: 008
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Information about authors: Dvurechenskaya Anastasiya Sergeevna, PhD in Culturology, Associate Professor, Department Chair of Culturology, Kemerovo State University of Culture (Kemerovo, Russian Federation). E-mail: Dvurechenskaya@ mail.ru. Maryina Marina Gumerovna, PhD in Culturology, Associate Professor of Department of Philosophy and Culturology, Kemerovo State Medical University (Kemerovo, Russian Federation). E-mail: hasyanova@ rambler.ru.

Annotation: This article comments the results and prospects of the study of mass/popular culture. It is noted that its study passed certain stages: from the academic “negation” of this phenomenon as an independent field of research to its perception as a given in a cultural space with its own value potential; from the philosophically oriented theories of mass culture to anthropological works, focusing their attention on its individual manifestations, primarily on the everyday level. Conceptual changes in the study of popular culture at the same time demonstrate the transformation of foreign humanitarian and social sciences. Modern foreign humanitarian sciences are characterized by methodological “blurriness”, which is perceived as a natural scientific environment. This trend is reflected in the domestic cultural studies, which continues its “institutionalization” and therefore responsive to the contradictory processes observed in the world scientific community. The opinions of Russian scientists divided: some believe that the further development of Russian culturology should follow the global research concepts. In this case, it is inevitable to strengthen the applied nature of culturology without the existing methodological “core.” Representatives of the opposite point of view disagree with this; they are convinced that the serious attitude of the public and the scientific community as a whole to a full-fledged independent field of research is impossible without substantiating its methodological component as any classical science, primarily from the position of a systemic approach. The author of this publication agrees with the opinion of the latter and shares the belief of the Moscow cultural scientist A.Y. Flier that culturology belongs to the theories of the so-called “middle level.”

Keywords: scientific schools, foreign humanities, cultural studies, domestic culturology, cultural philosophy, theory of mass culture, theory of popular culture, methodology of culturology, scientific prospects of culturology.

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